5 Surprising Ways to Improve Your Content Marketing Results

1. Use long-form content that is in-depth, comprehensive, and informative.

More content gives search engines more clues to rank you.

2. Use headings, bullet points, lists, stats, and other visual elements to improve scannability.

This helps users skim your content and find the information they're looking for quickly.

3. Back up your claims with credible research.

This helps your content seem more trustworthy and authoritative.

4. Link out to reputable sources.

This helps build trust and authority with your readers.

5. Use a consistent and easy-to-read style.

This helps readers stay engaged with your content.